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Psychology and Behavior Studies of Leisure
and Tourism
1.
Introduction to
psychology and behavior in tourism.
2.
Observe tourist
behavior, in order to understand tourist
psychologically.
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Leisure Service Quality
Management
Leisure industry involves tourism,
hotels, restaurants, travel agencies, airlines, parks, farms and parks, etc.
These industries belong to service industry, while these industries require
good service quality in order to gain high customer satisfaction, and thus
bring along customer loyalty. This course focus on the management of service
quality, quality control which help students in future career prospect.
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Recreation Resource
Management
This course in mainly
focus on theory of recreation resource management. Case study will be included
in order to help student in future application.
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Human Resource
Management for Travel Business
This course provides more understanding to human resource
management, especially focusing on the basis concept and application. Students
can gained more through discussion and practical application. On the other
hand, this course also provides clearer vision for managers, helping them in
management skills.
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Travel Industry
Management
1.
Basic concept and
guidance provided.
2.
To sensitize student to
management issues.
3.
By using Project-based
learning method to learn
problemsolving skills.
4.
Apply Learning Cell
method.
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Rural Tourism Management
This course focuses on rural tourism and eco-tourism
operation and management. By taking in-depth study of rural tourism,
ecotourism, and sustainable tourism planning and management model, we learn to
manage natural resources and tourist-oriented recreational activities.
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Hospitality Industry
Management
Explore into hospitality management, leisure and
recreational anagement and tourism management issue.
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Strategic Management for
Travel Business
1. Learn about basis concept of management skills
2. Understand the practical
application of strategic management.
3.Use learning cell method to develop team learning.
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Tourism Planning and
Development
The course is divided into 4 parts：
1. Introduction to Recreation planning,
2. National and regional planning
3. Community planning
4. Environmental and socio-economic considerations
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