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Create Date:2016-08-10
Update Date:2016-08-10
Bracket:
Department:Graduate Institute of Marketing and Logistics Management

Shen, Chung-Chi

Name

Shen,Chung-Chi

沈老師

Contact

TEL(05)273-2910

E-mailccshen@mail.ncyu.edu.tw

網站:http://web.ncyu.edu.tw/~ccshen/

Academic background

Ph.D. in Marketing, National Chengchi University

Position

Associate  Professor

Service

1.   2007~present: Editorial board of International Journal of Information Systems in the Service Sector

2.  2008~present: Editorial board of International Journal of Information &Decision Sciences

Research interests & expertise

Brand management; internet marketing; high tech industry marketing; international marketing; and international business strategy.

Journal Papers

1.      Shen, Chung-Chi and Jyh-Shen Chiou (2010), “The Impact of Perceived Ease of Use on Internet Service Adoption: The Moderating Effects of Temporal Distance and Perceived Risk,” Computers in Human Behavior, 26, 42-50. (NSC 96-2416-H-259-030-MY2) (SSCI)

2.      Shen, Chung-Chi and Jyh-Shen Chiou (2009), “The Effect of Community Identification on Attitude and Intention toward a Blogging Community,” Internet Research, 19 (4), 393-407. (SCI)

3.      Chen, Chien-Wei, Chung-Chi Shen, and Wan-Yu Chiu (2007), “Marketing Communication Strategies in Support of Product Launch: An Empirical Study of Taiwanese High-Tech Firms,” Industrial Marketing Management. 36 (8), 1046-1056 (SSCI)

4.      Chiou, Jyh-Shen, Chia-Hung Hsieh, and Chung-Chi Shen (2007), “Product Innovativeness, Trade Show Strategy and Trade Show Performance: The Case of Taiwanese Global Information Technology Firms,” Journal of Global Marketing. 20 (2/3), 31-44 (ABI, ranked major International Marketing Journal)

5.     Chiou, Jyh-Shen and Chung-Chi Shen (2006), “The Effects of Satisfaction, Opportunism, and Asset Specificity on Consumers’ Loyalty Intention Toward Internet Portal Sites,” International Journal of Service Industry Management, 17 (1), 7-22. (SSCI)

Conference Paper

1.      Shen, Chung-Chi and Jyh-Shen Chiou (2009), “The Effect of Community Identification on Attitude and Intention toward a Blogging Community,” AMA 2009 Summer Educators’ Conference, Chicago, USA.

2.      Shen, Chung-Chi and Jyh-Shen Chiou (2009), “Does User-Friendly Always Matter? The Moderating Role of Temporal Distance and Information Asymmetry,” AMS 2009 Annual Conference, Maryland, USA.

3.      Shen, Chung-Chi and Jyh-Shen Chiou (2009), “Institution Fit and Network Externality: Implication for International E-commerce,” AIB 2009 Annual Conference, San Diego, USA.

4.      Shen, Chung-Chi and Jyh-Shen Chiou (2008),“The Internet Service Provider's Dilemma: User Friendly Design or Robust Security Mechanism,” IEEE APSCC 2008 Conference, Taiwan. (NSC 96-2416-H-259-030-MY2) (EI)

5.      Shen, Chung-Chi and Jyh-Shen Chiou (2008), “Antecedents of Tax Evasion in Online Transaction: An Integrated Perspective of Business Ethics and Law Enforcement,” 2008 AMS Cultural Perspective Conference, USA.

6.      Shen, Chung-Chi, Jyh-Shen Chiou, and Biing-Shen Kuo (2007), “Beyond the Reputation System: An Investigation into Valuable Signals Affecting Auction Outcome,” 2007 AMS World Marketing Congress, Italy. 

7.      Shen, Chung-Chi and Jyh-Shen Chiou (2007), “An Investigation into Participants’ Bidding Behavior in Online Auction across Countries: Evidence form the eBay US and Taiwan,” 38th EMAC Conference, Iceland.

8.      Shen, Chung-Chi, Jyh-Shen Chiou, and Biing-Shen Kuo (2007), “Does Role of Signal on Mitigating Information Asymmetry Vary with Product Usage Condition? Evidence from eBay,” WDSI 36th Annual Meeting, Denver, USA.

9.      Chiou, Jyh-Shen and Chung-Chi Shen (2006), “The Antecedents of Online Financial Service Adoption: The Interactive Relationships between Physical and Online Services,” 15th Annual AMA Frontiers in Service Conference, Brisbane, Australia.

10.  Chiou, Jyh-Shen, Chia-Hung Hsieh, and Chung-Chi Shen (2005), “Relationship Marketing Activities within a Trade Show: The Effect of Exhibitors’ Product Innovativeness,” 2005 International Colloquiums on Relationship Marketing, St’s Johns, New Found Land, CA.

11. Shen, Chung-Chi and Chen, Chien-Wei (2005), “Marketing Communication Strategies for Launching Products: An Empirical Study of Taiwanese High-Tech Firms,” 10th Annual Meeting of Asia Pacific Region of Decision Sciences Institute, Taipei.

Projects

1.       國科會專題研究計畫 (多年期) -跨國電子商務經營策略之研究-體制差異、資源基礎與消費者觀點之整合架構,執行期間:96 8 1 日至 98 年 7 月 31 日

2.      國科會專題研究計畫(多年期) -線上顧客忠誠建立之研究-社會網絡、社會責任與品牌形象之整合架構,執行期間:98 8 1 日至 101 年 7 月 31 日



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