Name

Tung, Wei

Contact way

TEL：(05)273-2833

Mail：wtung@mail.ncyu.edu.tw

academic

Mississippi State University Department of Marketing

Present job

associate professor  full-time

Field of study

Retailing management、service marketing、marketing strategy、channel strategy and management、experience marketing、market research

Journal

1.       Wu, Cedric His-Jui, Rong-Da Liang, Wei Tung, Ching-Sheng Chang (2008),“Structural Relationships among Organization Service Orientation, Employee Service Performance, and Consumer Identification”, The Service Industries Journal, 28(9), (Accepted)（SSCI）

2.    Wu, Xi Rui, Wei Tung, Rong Da Liang, Jun bold Zheng (2008), "Front-line service personnel point of view of service-oriented organization, the antecedent variables and the relationship between performance - A national voting Securities", The Management Review. (Accepted) (TSSCI)

3.    Tung Wei (2008), “discusses the consumer’s involvement and the human-machine interaction result to influence of the specific advertisement manner”, the management practice and the fundamental research periodical, vol.2, No.1, p 1~ 18.

4.    Tung, Wei, Pei-Shan Tsai (2008), "Viewpoint of the consumer experience, store atmosphere, the relationship between consumer sentiment and image: A Case Study of the North Shopping Center" Movement leisure and meal travel research , vol.3, No.1, p1 ~ 19.

5.    Tung, Wei, Kaibin Huang (2007), "innovative channels for digital content purchase intention - A GotoWatch broadband website as an example", Journal of Management Practice and Theory, vol.1,No.1, p.74 ~ 100.

6.       Tung, Wei（2000）,”An Empirical Study of Ad-Evoked Mood Formation on Attitude Toward the Web Advertisement（Aad）in the Hypermedia Computer-Mediated Environments（HCMEs）,”Department of Marketing, Mississippi State University.

7.       Tung, Wei, Louis M. Capella, and Peter Tat（1997）,”Service Pricing : A Multi-Step Synthetic Approaches,”Journal of Service Marketing, Vol.11(1),pp53-65.（SSCI）

Conference

1. Tung, Wei, Bi-xiu Chen, Wen-bin Cai, Pei-Jun Cai (2010). Cash dividend re-investment in the Assessment and Development Strategies - A Case Study of China Trust Commercial Bank, The sixth cross-cum-practice management of academic seminars.
2. Tung, Wei, Tzung-Jr Chiou, Shiue-Wen Guan, Xin-xian Yang (2010). Taiwan professional traders face 『disintermediation』of the challenges of coping strategies - with XX company as an example, Globalization and trade marketing strategies cum Management Symposium.
3. Tung, Wei, Zhi-hong Cai, Yi-fang Cai, Pei-Jun Cai (2010). SME credit business marketing strategy research and Suggestions - with A Bank as an example, Fourth, "Taiwan Research" Dissertation.
4. Tung, Wei, Chin-Po Lin and Yu-Ching Wen (2007) , Applying ZMET to Explore Consumers’ Experience: A Case Study of Theme Park, International Conference on Business and Information, July 11-13,Tokyo, Japan.
5. Tung, Wei, Hung-Hsien Liu, Chin-Po Lin and Yu-Ching Wen (2007), An Application of ZMET to Explore Consumers’ Experience in Spokes-Character,  International Conference on Business and Information, July 11-13, Tokyo, Japan.
6. Tung, Wei, Yu-Ching Wen and Chin-Po Lin (2006), ''An Empirical Study of the Relationship Among Leisure Experiences and Destination Image: A Case of Janfusm Fancy World,'' 2th International Conference on Tourism, July 3-4, Greek.
7. Tung, Wei, (2006). Taiwan COSTCO Case Study: 『Ethics』at the center to the business of thinking and competitive strategies. Lutheran Foundation Case Award.
8. Tung, Wei, Yu-nan Lin, Yu-Jing Wen, Qing-Bo Lin, Heng-jun Chen (2006), "Privately stored cord blood bank in Taiwan website content analysis", e-commerce and digital life seminar, February
9. Tung, Wei, Xiang-Kai Wang, Yu-Jing Wen (2005), In order to experience the leisure farm marketing point of view of the type of leisure experience - to Flying Cow Ranch as an example. Ching Yun University, the First National Business Conference.
10. Tung, Wei, Yu-nan Lin, Yu-Jing Wen (2005), Umbilical cord blood storage industry research. Marketing seminar in Taiwan, National Taipei University Business School and other organized, ISBN :967-29969-3-2.
11. Tung, Wei, Wei-Qiao Liu (2004), Chiayi Miro Miro chain of bakery business strategy, School of Management, National Chiayi University, seminar marketing services.
12. Tung, Wei, Ya-Ling Wu, Rong-Da Liang, Ya-qi Yang (2003). Circulation and core retail shop owners personality and job performance relationship to study. School of Management, National Chiayi University, seminar marketing services.
13. Tung, Wei, Kou Xuan Wu, Kuo Kwang Chang, Rong Da Liang and Raie-Kuan Chang(2002), ''An Empirical Study of Family-Size-Fresh-Milk Products at Convenience chain Store: Form Product Display to Store Image, and Sales Performance,'' The Asian Retail and Distribution Forum, Kaohsiung, R.O.C.
14. Tung, Wei, Rong-Da Liang (2002). Explore the hypermedia computer-mediated environments consumer attitudes of a specific Internet advertising. 2002 TANET Internet seminar in Taiwan.
15. Tung, Wei, Kou Xuan Wu, Kuo Kwang Chang, Rong Da Liang and Raie-Kuan Chang, 2002, An Empirical Study of Family-Size-Fresh-Milk Products at Convenience chain Store: From Product Display to Store Image, and Sales Performance, pp.7-16.
16. Tung, Wei, Zi-mei Huang (2002), virtual channel and physical channel integration of overall satisfaction, Technology Management Association Annual Conference 91.
17. Tung, Wei, Rong-Da Liang (2002), Explore the hypermedia computer-mediated environment, consumer attitudes to specific Internet advertising research, TANET Taiwan Internet Conference, p.642-647.
18. Tung, Wei, Shan-yuan Cai, Cai-Wen Yue (2002), Department store customer complaint management - An Empirical Study of Hanshin Department Store, the first services marketing and management symposium.
19. Tung, Wei, Shan-yuan Cai, Cai-Wen Yue (2001), Retail customer complaint management - Hanshin Department Store service gaps empirical research, the Fifth Republic of flow management seminar, p.24.
20. Tung, Wei, Rui-Guan Zhang, Hui-rong Cai, Zi-mei Huang (2001), Internet advertising results to the Fifth Republic of flow management seminar, p.29.
21. Tung, Wei, Hong-ting Wu (2001), Retail e-work - to the Rose records as an example, the sixth case of Taiwan business seminar, p.445-454.
22. Tung, Wei, Shan-Yuan Cai, Zi-mei Huang (2001), Department store promotion strategy Festival - A department store in Kaohsiung area, the top five Mother's Day as an Example (Hanshin, Shin Kong Mitsukoshi, Pacific SOGO, Dali Isetan, President), the sixth case of Taiwan business seminar, p.159-171.
23. Gu, Yi-Fang, Wei Tung, Rui-Guan Zhang (2001), Our accounting students computer knowledge and computer attitude of the new century, the development trend of information technology accounting seminars, p.73-94.

Book

1. Tung, Wei, (2007), Business Ethics: Theory, practice, cases, books Chiayi University interdisciplinary research and development (Ministry of Education project plan).
2. Tung, Wei, reviewed. Cheng-Man Pan, Jin-quan Chen and Mei-Jin Wei, joint translation (2006). Marketing, William .Pride / O.C.Ferrell with. ISBN :986-7433-56-4, Mifflin Co., Boston.
3. Yu, Chun-Sheng, Stephen G. Taylor, and Wei Tung (2003), ''A Cross-Cultural Comparison of Work Goals: The United States, Taiwan, and the People’s Republic of China,'' in Chinese Culture Organization Behavior, and International Business Management, ISSN:1-56720-546-1
4. Yu,Chun-Sheng, G.Stephen Taylor, and Wei Tung(2003), A Cross-Cultural Comparison of Work Goals ： The United States , Taiwan , and the People's Republic of China, In Chinese Culture Organization Behavior, and International Business Management, CT ： Praeger Publishers, pp.169-185. 
5. Tung, Wei(2000), An Empirical Study of Ad-Evoked Mood Formation on Attitude Toward the Web Advertisement(Aad) in the Hypermedia Computer-Mediated Environments (HCMEs), Dissertation,Department of Marketing, Mississippi State University.
6. Tung, Wei, Sheng-liang Deng (1995), 『simple marketing』, the Shanghai People's Publishing House.

Research plan

1. Tung, Wei (2010). Quality of care project plan guidance. St Martin De Porres Hospital.
2. Tung, Wei (2009). PETCT consumer satisfaction surveys. Chiayi Christian Hospital.
3. Tung, Wei (2008). Home diet therapy program: market assessment and marketing planning, creative services, Ministry of Economic Affairs (Chiayi Christian Hospital, sub-plan).
4. Tung, Wei (2008). Rooted in business ethics education program. Lutheran cultural foundation and the Administrative Section of the Council.
5. Tung, Wei, Jin-Fa Cai, Bi-xiu Chen (2007), Chiayi Christian Hospital, commissioned by the case plan: "Chiayi County treatment preferences and dietary needs of the market assessment", Ministry of Economic Affairs, September.
6. Tung, Wei(2007). According Consumer point of view of medical cosmetic treatment privately purchase decision models. National Chiayi University Teacher’s Research Project.
7. Tung, Wei (2007). Management R & D cross-cutting, multi-adaptive course materials: business ethics policy. National Chiayi University Teaching Excellence Program.
8. Tung, Wei (2007). Rooted in business ethics education program. Lutheran cultural foundation and the Administrative Section of the Council.
9. Tung, Wei (2006). Of people on the "medical products of biotechnology - the use of umbilical cord blood stem cells in gene technology attitudes and medical purchase decision factors": the proposed model and associated empirical variables. National Chiayi University Teachers Research Project grant.
10. Tung, Wei (2006). Rooted in business ethics education program. Lutheran cultural foundation and the Administrative Section of the Council.
11. Tung, Wei (2005). Customer service experience to the views of service brand image. National Science Council (93-2416-H-415-004).
12. Tung, Wei (2005), Rooted in business ethics education program. Lutheran cultural foundation and the Administrative Section of the Council.
13. Tung, Wei (2004),『Customer service experience to the views of service brand image』, NSC 93-2416-H-415-004. (NSC)
14. Tung, Wei (2004). Circulation and core retail shop owners personality and job performance relationship to study. National Chiayi University Teachers Research Project grant.
15. Tung, Wei (2004), To the point of customer service experience discuss service brand image, the National Science Council research project number: NSC93-2416-H-415-004 (implementation period: 2004/08 ~ 2005/07 ).
16. Tung, Wei, Chin-Hui Hsiao, Ling-yi Ling (2003). Sashimi strategic alliances: certification system planning. Council of Agriculture, Fisheries summer.
17. Tung, Wei (2003). And ubiquitous access of the overall satisfaction measure (e-Satisfaction) - 7-Eleven convenience stores in Taiwan Case. National Science Council NSC 91-2416-H-415-005.
18. Cai, Wei Shuei, Yi-Ying Ling, Wei Tung, Chin-Hui Hsiao (2003), Sashimi strategic alliance to promote a special report counseling program, 2003 year research project commissioned by the Council of Agriculture (the implementation period: 2003/05 ~ 2003/12).
19. Tung, Wei (2002). Internet marketing: "The attitude of a particular line of advertising as" the study. National Science Council Research Paper Report, NSC90-2416-H-327-018.
20. Cai, Wei Shuei, Yi-Ying Ling, Wei Tung, Chin-Hui Hsiao (2002), Sashimi strategic alliance program, the Executive Yuan Council of Agriculture, Fisheries Department (implementation period: 2002/08 ~ 2002/12).
21. Tung, Wei (2002), And ubiquitous channel of the overall satisfaction measure (e-Satisfaction) - 7-Eleven convenience stores in Taiwan Case, the National Science Council research project number: NSC91-2416-H-415-005 (implementation period: 2002/08 ~ 2003/07).
22. Tung, Wei (2001), Internet marketing: "The formation of a particular attitude toward the advertisement," the study, the National Science Council research project number: NSC90-2416-H-327-018 (implementation period: 2001/08 ~ 2002/07).
23. Tung, Wei (2001), An Empirical Study of Ad-Evoked Mood Formation on Attitude Toward the Web Advertisement (Ad) in the Hypermedia Computer-Mediated Environments (HCMEs), National Science Council Research Award (implementation period: 2001/06/01)

Other

1. Tung, Wei (2007), "The consumer point of view of beauty treatment at their own expense the purchase of medical decision-making model", National Chiayi University Technical Report.
2. Tung, Wei (2007), "Living out a model of ethical leadership in the frame: the first computer company case studies Jie", commissioned by the Republic of China Management Science Society technical report.
3. Tung, Wei (2007), "Corporate Citizenship (ethical) responsibility: case studies, Chiayi Christian Hospital", commissioned by the Republic of China Management Science Society technical report. 【Masterpiece】
4. Tung, Wei (2006), “Of business ethics as the center of thinking and competitive strategies: Taiwan COSTCO (Costco) case study", commissioned by the Republic of China Management Science Society technical report. 【Masterpiece】
5. Tung, Wei (2006), "Business ethics into marketing strategy: marketing case study of professional ethics", commissioned by the Republic of China Management Science Society technical report.
6. Tung, Wei (2006), "A study of Chinese medical products of biotechnology - the use of umbilical cord blood stem cells in gene technology attitudes and medical purchase decision factors: variables associated with the proposed empirical model", National Chiayi University Technical Report.
7. Tung, Wei (2005), "Wandering the price and value of ethical crossroads: share prices Martial Law and case studies of debris flow", commissioned by the Republic of China Management Science Society technical report.
8. Tung, Wei (2001), Seek Love Beyond Sex Eat Drink Man Woman (1), Marketing and Distribution Management Jikan record No. Journal, National Kaohsiung First University of Science and Technology.